The best company cultures are built upon a set of core values and associated behaviours. By putting systems in place that encourage these behaviours, it becomes clear for everyone what decisions and actions are most likely to drive growth, profitability and overall happiness.

To realise all of this, we'll go through these phases together:


phase 1 - your ‘as is’ culture

We need to investigate and understand the values your people believe they’re operating under - especially when making important decisions on their own. The more information we get, the better we can build on your strengths. 

phase 2 - defining core values

We''ll help you form an internal Culture Team and together we'll define the core values and behaviours that will help you reach your goals. The final product we'll create is what will serve as the decision document for everyone in your company.



phase 3 - values and leadership

You can't force culture, you can only create the environment from which it will emerge. Your company's leaders are the most critical in creating this environment. If we want people to live the values every day, leaders will have to start living, communicating and encouraging them.

phase 4 - hiring on values

We want to create the best system to attract, hire and keep the best people who are not only talented but also have a fit with your values. Together we will review your current way of hiring and onboarding to see what works for you and what doesn’t. 


phase 5 - team design

As companies grow you hear increased talk about ‘forces’ that are stopping people from doing great work. Many of these forces can be diminished by looking at how teams are organised. We like to introduce a simple way to start, guide and improve a team.

phase 6 - metrics: Connecting values to Results

You want people to understand how their value-based behaviour can affect your company’s goals. To make this happen, we will help you create value-based metrics that everyone can easily understand.


phase 7 - rewarding on values

If you don’t reward the behaviours based on your values, people will think your culture change is just another marketing trend. You want to pay, promote and even part ways with people based on your values.

phase 8 - communication plan

To create a strong culture that lasts for years and increases your bottom-line results, you will need to excessively communicate your values to your people and your customers. We help you create a strategy to do this.


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We're based in Amsterdam and we'd love to add value to your company.